Waste and Recycling

Having already updated Maidstone Borough Council’s brand guidelines, we proposed that the most pragmatic and cost effective approach for their Waste and Recycle campaign would be to incorporate their new brand look with graphic elements available from WRAP – a nationally recognised resource centre. The campaign included: mail packs, letters, leaflets, booklets, posters, banners, bin stickers, all printed onto recycled materials, and a ‘kit of parts’ for print, web and video usage. The campaign was rolled out to circa 110,000 residential, business and amenity service addresses.