With advertising budgets slashed, Dorma UK asked us to pitch a proposal to maintain a cost effective B2B twelve month advertising campaign for their key products in the trade journals.

Our solution was to pool the budgets from their five divisions into a multi-media campaign under the title DORMASHOW.

We negotiated hard with the trade journals to print a Dorma landscape strip advert at the bottom of their news pages, a first for some of the publications, and these came in at the price of a quarter page advert, together with same shape animated leaderboard adverts to appear on their websites. Punchy product headlines and a competition teaser encouraged audiences to visit a dedicated DORMASHOW website which not only features the key products but also advertises the dates and locations for the travelling DORMASHOW lorry where audiences can test the products first hand.

This logical and creative use of resources has proved so successful and the concept is now being adopted globally.

DELIVERABLES

> Conceptual thinking > Copy writing > Visualisation > Design and artwork > Website > Advertising

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