This Ashford based, micro brewery needed a name. Intelligent, ale related, appealing to a female market and fitting for a dining experience.
Several workshops later, Abigale was born. Not only answering the brief, it breaks apart into three words - A Big Ale - a powerful concept for future marketing ‘a microbrewer with huge ambition’ ‘it’s all in the name’ and all the rest.
Having established the name we then created a beautiful and elegant type script to visually define and distinguish Abigale from the competition and grab attention at the bar! A distinct shaped pump clip was also created. Phase two of the operation will see the creation of more bespoke brews that will complement fine dining experiences and the application of the brand identity to a range of elegant glass vessels.
Abigale is currently available at over 60 establishments across Kent and regularly features in the local press.
DELIVERABLES
> Conceptual thinking > Visualisation > Design and artwork > Stationery > Pump clips > Cask labels > Advertising
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