When we first met Erith, they were known as a demolition company. Our job was to identify and unite all of their services under one banner and then reposition them as a division one player that could offer the complete enabling envelope solution. We chose the word ‘enabling’ as it was sector specific and defined them perfectly. With the strap line agreed to, we told their 24:7 story through graphic pictures and bold Rockwell type. Eight years later, the strong branding is still easily recognisable across the South East.